Bachelor Of Business Administration (Hons)


The overall objectives of this academic Bachelor’s programmes is to develop the students’ intellectual capacity, executive personality, and managerial skills in a way that enables them to assume entry-level managerial positions in business and industry, public sector organizations, consultancy companies and other organizations. Graduates of the programmes may also choose to start their own entrepreneurial business ventures. This programme is also designed to produce graduates who are skilled and job ready upon graduation, sensitive to their operating environment and to the factors that can enhances work effectiveness.

Duration of Study

3 years

Credit Hours


Career Prospect

  • Business Executive
  • Account Executive
  • Administrative Executive
  • Sales & Retail Manager
  • Administrative Manager
  • Business Partner
  • Logistics Manager

Subjects Offered


  • Tamadun Islam dan Tamadun Asia (TITAS)/ Bahasa Kommunikasi II**
  • Academic Skills
  • Co-Curriculum
  • English For Academic Purposes
  • Principles of Finance
  • Principles of Microeconomics
  • Business Communication
  • Entrepreneurship/Bahasa Kebangsaan A*
  • Management Information System
  • Principles of Macroeconomics
  • Hubungan Etnik / Pengajian Malaysia III**
  • English For Employment
  • Principles of Marketing
  • Principles of Management
  • Introduction to Business
  • Introduction to Accounting


  • Business Statistics
  • Management Accounting
  • Research and Development
  • Small Business Management
  • Malaysian Economy
  • Operation Management
  • International Logistics & Transport
  • Supply Chain Management
  • Specialisation IB: International Business
  • Organizational Behaviour
  • Financial Management
  • Business Mathematics
  • Ethics in Business
  • Commercial Law
  • Product Development


  • International Human Resource Management
  • Business Research Methods
  • Specialisation IB: International Finance (IB)
  • Specialisation IB: Multinational Corporation (IB)
  • Specialisation IB: Brand Management (IB)
  • International Marketing
  • Strategic Management
  • Investment Analysis
  • Industrial Training

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