Bachelor of Communication (Hons) Corporate Communication

(R/321/6/0033)(MQA/FA0623)11/2021

Through a carefully designed, research-based curriculum, the programme provides learners with thorough knowledge of the strategic role of communication in contemporary organizations. The programme offers professional and academic competencies needed in managing international corporate communications, engaging in corporate strategy work, and managing internal and external stakeholder relations.
 

Duration of Study

3 years

Credit Hours

120

Career Prospect

Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist.

 

Subjects Offered

 
YEAR 1
 
  • Public Speaking
  • Mass Media and Society
  • Intercultural Communication
  • Introduction to Advertising
  • Introduction to Communication
  • Visual Communication and Photography
  • Psychology of Communication
  • Meeting Skills
  • Introduction to Public Relations
  • Introduction to Desktop Publishing
  • Elective Language: Mandarin 1
  • Integrated Marketing Communication
  • Corporate Communication
  • Persuasive Communication

 

YEAR 2

  • English For Academic Purposes
  • Elective Language: Mandarin 2
  • Public Relations Writing
  • Organisational Communication
  • Corporate Image and Management
  • Entrepreneurship
  • English For Employment
  • Theories of Human Communication
  • Quantitative Research Method
  • Statistics for Social Science
  • Consumer Behaviour
  • Co-Curriculum
  • New Media and Communication Technologies
  • Corporate Writing
  • Media Relations

 

YEAR 3

  • Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
  • Report Writing (BLES3013)
  • Qualitative Research Method
  • Media Management
  • Communication Audit
  • Corporate Reputation and Brand Management
  • Hubungan Etnik / Pengajian Malaysia
  • Event Management
  • Communication Law and Ethics
  • Risk and Crisis Management
  • Corporate Issue and Case Study
  • Practical Training
 

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