Bachelor of Communication (Hons) in Mass Communication


This programme provides opportunities for learners to specialize in an area that aligns with their future career. Graduate degrees are often interdisciplinary but also encourage learners to independently research an area of mass communications and media studies that peaks their interest and advances their career.


Duration of Study

3 years

Credit Hours


Career Prospect

Production Team (Broadcasting), Reporter (Newspaper, Magazine, Online Portals), Public Relations Officer, Advertising / Media Account Executive, Branding Executive, Digital Media Executive, Cameraman, Photographer, Scriptwriter, Campaign / Project Manager.


Subjects Offered

  • Public Speaking
  • Mass Media and Society
  • Intercultural Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Academic Skills
  • Visual Communication and Photography
  • Psychology of Communication
  • Meeting Skills
  • Introduction to Public Relations
  • Desktop Publishing
  • Mandarin 1 / French 1
  • Integrated Marketing Communication
  • Introduction to Film & Cinema
  • Introduction to Journalism



  • Mandarin 2 / French 2
  • Theories of Mass Communication
  • Introduction to Television Broadcasting
  • Statistics for Social Science
  • English For Academic Purposes
  • Co-Curriculum
  • Theories of Human Communication
  • Quantitative Research Method
  • Radio Broadcasting
  • Media Writing & Editing
  • Script Writing for Radio and Television
  • English For Employment
  • New Media and Communication Technologies
  • Copywriting
  • Entrepreneurship / Bahasa Kebangsaan A



  • Web Design
  • Quantitative Research Method
  • Media Management
  • Emerging Trends in Advertising
  • Audience Analysis for Traditional and New Media
  • Hubungan Etnik / Pengajian Malaysia 3
  • Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
  • Television Production
  • Public Relations: Issue and Case Study
  • Event Management
  • Communication Law and Ethics
  • Practical Training

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