Faculty of Business Management

Bachelor of Business Administration (Honours)

(R3/0414/6/0178) (A11211) 05/2030

Programme Description

The overall objectives of this academic Bachelor’s programmes is to develop the students’ intellectual capacity, executive personality, and managerial skills in a way that enables them to assume entry-level managerial positions in business and industry, public sector organisations, consultancy companies and other organisations. Graduates of the programmes may also choose to start their own entrepreneurial business ventures. This programme is also designed to produce graduates who are skilled and job ready upon graduation, sensitive to their operating environment and to the factors that can enhances work effectiveness.

Contact us to find out more about the programme and the scholarships offered.

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Programme Highlights

  • Mode: Full & Part Time
  • Duration: 36 months
  • Credit Hours: 120
  • Scholarship Available
  • Intake: Jan/Feb, May/June, Sept/Oct
  • Petaling Jaya & Cyberjaya campus

Subject Offered*

YEAR 1

  • Tamadun Islam dan Tamadun Asia (TITAS) / Bahasa Komunikasi II**
  • Academic Skills
  • Co-Curriculum
  • English For Academic Purposes
  • Principles of Finance
  • Principles of Microeconomics
  • Business Communication
  • Entrepreneurship / Bahasa Kebangsaan A*
  • Management Information System
  • Principles of Macroeconomics
  • Hubungan Etnik / Pengajian Malaysia III**
  • English For Employment
  • Principles of Marketing
  • Principles of Management
  • Data Analytics for Business
  • Introduction to Accounting

 

YEAR 2

  • Business Statistics
  • Management Accounting
  • Innovation and Development
  • Small Business Management
  • Industrial Economics
  • Operation Management
  • International Logistics & Transport
  • Supply Chain Management
  • Specialisation IB: International Business
  • Organizational Behaviour
  • Financial Management
  • Business Mathematics
  • Ethics in Business
  • Commercial Law
  • Product Development

 

YEAR 3

  • Human Resource Management
  • Business Research Methods
  • Specialisation IB: International Finance (IB)
  • Specialisation IB: Multinational Corporation (IB)
  • Specialisation IB: Brand Management (IB)
  • Specialisation IM: Industrial Marketing (IM)
  • Specialisation IM: Internet Marketing (IM)
  • Specialisation IM: Strategic Marketing (IM)
  • Specialisation IM: Consumer Marketing (IM)
  • Specialisation DM: Digital Marketing (DM)
  • Specialisation DM: Fundamental of Blockchain (DM)
  • Specialisation DM: Social Media Marketing (DM)
  • Specialisation DM: Analysing and Visualizing Data with Power BI/Excel (DM)
  • Specialisation LE: Criminology Theories (LE)
  • Specialisation LE: Forensic Science (LE)
  • Specialisation LE: Security Crisis Management (LE)
  • Specialisation LE: Investigation Techniques (LE)
  • International Marketing
  • Strategic Management
  • Investment Analysis
  • Industrial Training

 

Entry Requirements

i) A pass in STPM with a minimum Grade C (GPA 2.0) in any 2 subjects, or any equivalent qualification; OR

ii) A pass in STAM with a minimum grade of Jayyid; OR

iii) Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification. OR

iv) A Diploma (Level 4, MQF) with a minimum CGPA of 2.00, or any equivalent qualification; OR

v) An Advanced Diploma (Level 5, MQF) with a minimum CGPA of 2.00, or any equivalent qualification; OR

vi) *Pass DKM/DLKM/DVM (HEP is required to implement a screening and bridging program which correspond to the program field).

For International Students

Minimum score of MUET Band 3 or CEFR equivalent (Low B2) or its equivalent.

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