Faculty of Creative Industries

Bachelor of Mass Communication (Hons)

(R2/321/6/0058) (MQA/FA 2054) 01/2028

Programme Description

This programme provides opportunities for learners to specialise in an area that aligns with their future career. Graduate degrees are often interdisciplinary but also encourage learners to independently research an area of mass communications and media studies that peaks their interest and advances their career.

Contact us to find out more about the programme and the scholarships offered.

 

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Programme Highlights

  • Mode: Full Time
  • Duration: 36 months
  • Credit Hours: 126
  • Scholarships Available
  • Intake: Jan/Feb, May/June, Sept/Oct
  • Petaling Jaya & Cyberjaya campus

Subject Offered*

YEAR 1

  • Public Speaking
  • Mass Media and Society
  • Intercultural Communication
  • Introduction to Advertising
  • Introduction to Mass Communication
  • Academic Skills
  • Visual Communication and Photography
  • Psychology of Communication
  • Meeting Skills
  • Introduction to Public Relations
  • Desktop Publishing
  • Mandarin 1 / French 1
  • Integrated Marketing Communication
  • Introduction to Film & Cinema
  • Introduction to Journalism

 

YEAR 2

  • Mandarin 2 / French 2
  • Theories of Mass Communication
  • Introduction to Television Broadcasting
  • Statistics for Social Science
  • English For Academic Purposes
  • Co-Curriculum
  • Theories of Human Communication
  • Quantitative Research Method
  • Radio Broadcasting
  • Media Writing & Editing
  • Script Writing for Radio and Television
  • English For Employment
  • New Media and Communication Technologies
  • Copywriting
  • Entrepreneurship / Bahasa Kebangsaan A

 

YEAR 3

  • Web Design
  • Quantitative Research Method
  • Media Management
  • Emerging Trends in Advertising
  • Audience Analysis for Traditional and New Media
  • Hubungan Etnik / Pengajian Malaysia 3
  • Tamadun Islam dan Tamadun Asia / Bahasa Melayu Komunikasi 2
  • Television Production
  • Public Relations: Issue and Case Study
  • Event Management
  • Communication Law and Ethics
  • Practical Training

 

Entry Requirements

i) A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent; OR

ii) A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent; OR

iii) A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent; OR

iv) A Diploma in Media and Communication or its equivalent; OR

v) Matriculation/Foundation or its equivalent, with a minimum CGPA of 2.00 and credit in English at SPM or its equivalent.

vi) *Pass DKM/DLKM/DVM (HEP is required to implement a screening and bridging program which correspond to the program field).

For International Students
International English Language Testing System (IELTS) score of 5.0 OR its equivalent.

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